CEO City

Vineet Rastogi

Vineet Rastogi

Founder &
Keys to effective Leadership
Setting your targets through conviction andthen matching your conviction with the aspirations of your team. I think that alignmentgoes a long way in one’s success as a leader.

Thoughts on consistent leadership performance
Thorough analytical approach, passionate execution,mutual respect for the members of the team and seamless communication areimportant for a team to perform consistently.

Unique way to motivate
Thought leadership towards finding solutionsfor general good have always been motivating me. Whether unique or not, I shareeven my small aspirations with my team even at their inception stage. Link themup with how and when, get the involvement of the team in the dreams, and itbecomes their aspiration too.

Evolution of your Leadership Role

Over the years, I have realized that to err ishuman. To shirk work is criminal. Team-excellence is a virtue which I value anotch above individual excellence. Risk taking is not a vice. It may need to betaken in a sane manner though.

Being a Leader: Ensure to take Right Decisions

I have not been spendingtoo much time evaluating the risks involved. I have committed my good share ofmistakes & really speaking without regrets. I have been driven by my hunchand in the process, I have either earned or learnt. I can vouch for that withthe benefit of hind-sight. It is not to say that one must not evaluate and analyze,before plunging into something new. Yes, now, I can afford the luxury of theanalysis and so, I must do it.

Role Model
I am immensely inspired by Mr. Narayan Murthy. His humbleapproach, equitable and humane means, his devout belief in ethics and law andrespect for others and great analytical abilities, put to disciplined action toachieve his targets is inspiring and worth following. I like another Murthy, ie.Mahesh. These name sakes of Lord Vishnu & Shiva may just be a coincidenceas I am not a typical believer. I though do believe that human beings arerepositories of great potential, which can be realized to any extent. Thesepeople & so many others have shown that.

Valuablework Lesson
Follow your convictionwithout fear of failure and keep your mind open to all ways of communications,positive & negative feedbacks and do care to think about them withoutprejudice. Nothing fails if your passion doesn’t.

A very strong player at theNational scene of counter-trade – right at the TOP. B2B & B2C counter-tradeis what I am pursuing and I am sure, its going to be a significant thing in afew years. The company , while maintaining its commercial objectives intact,would emerge as a key Social Business with all the conventional ultra modernways, with any cutting edge technology tools any company could boast of.

Rural & Semi-urbandemographics.

One good way to foster innovation
 By just getting there and doing that.

Means toachieve successduring adversity
Bykeeping my cool. Nothing can intimidate a man of limited needs. No adversity isbig enough to rattle one to despair if one realizes, what the great men &women of this country could achieve with limited means & adverse circumstances.Just hold your head above your shoulders and apply the same rules andprinciples of ethics, morality, discipline, sincerity and keep following yourdreams with conviction.

If get a Chance to go back and change something
Probably, would havestarted on my own a bit early. I realized that I was to be an entrepreneurearly but took the plunge after 13 long years of serving the corporate fromapprentice to MD. I am happy, today, young  boys & girls do get the exposure,opportunity and the courage to take the leap of faith early.

Thoughts on Leadership and Management
I am propagating thevirtues of keeping your minds open. In routine, in our homes, managementschools, work places, we are so used to doing things in a particular way thatwe do not look at things from another perspective. May be, we have some betterthings there, some better solutions.





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