CEO City

Anil T. Brid

Anil T. Brid

Shipping &

Keys to effective Leadership

I think that the keys to effective leadership are the “leadership system” within which it operates i.e. how leadership is exercised formally and informally,throughout the organization. It includes structures and mechanisms for decision making; two way communication; selection and development of leaders and managers; and reinforcement of values, directions and performance expectations.

Also,an effective leadership involves setting and communicating organization’s vision and values till the grass root level thereby addressing the organizations governance system ensuring legal and ethical behavior at every encounter.

Thoughts on consistent leadershipperformance

Consistent leadership performance is an ongoing process which is executed not just formally but also informally.Leadership needs to be felt and not just seen. It is intangible in nature but has strong existence.

I achieve it by creating an environment for empowerment, agility and learning. I also have clarity in communication and vague ideas are converted into achievable targets.

Unique way to motivate

I think that the sky is the limit.There is always some room for improvement and a lot of things yet to beachieved. The passion of entrepreneurship motivates me.

“Empowerment” is my way of motivating troops. It refers to giving people the authority and responsibility to make   decisions and take actions. Also, “workforce engagement” is important which refers to high workforce commitment, emotional and intellectual to accomplish work. It makes them feel closely associated and responsible to the organization.

Evolution of yourleadership role

Leadership role has evolved by taking responsibilities personally and professionally at an early age of my life. With no family background and support into corporate world, all had to be started from the scratch and by taking decisions foryo urself and facing life as it comes. With 25 yrs of experience into the shipping industry, starting my own business and making it sustainable helped my leadership role to mature

Being a leader: Ensure to take RightDecisions

With experience & maturity comes the “gut” feeling and judgment. It becomes easy to assess the intention & commitment level of people at the other end. Long term perspective helps me connecting the right dots. I also make sure I have a backup plan in place.

Role model 

My eldest brother, Late Mr. Madhav Brid, a fatherly figure and also a friend,philosopher and guide throughout my personal and professional life is my role model. He was the one who guided me in the shipping industry.

Valuable work lesson

One most valuable work lesson thus far is being strong with feet firm on the ground even when the internal and/or external business environment is unfavorable.


Started my own business- Bay island shipping and management….


In the next couple of years, I plan to get into end-to-end solution i.e. logistics and supply chain along with ship broking/chartering business.

Macroeconomic variable

Currency valuation trends and world economy trends.

One good way to foster innovation

Knowledge sharing, learning and improvement is one good way to foster innovation. Also allowing any new idea generation and not discarding it or keeping it unheard.

Means to achieve success during adversity

In times of adversity, success can be achieved by adjusting with the situation,mutual cooperation and amicable solutions with trusted partners for the best results. Client relationship management is also crucial to turn adversity intoan advantage.

 If get a chance to go back and change something

With no professional management degree in hand, I learnt everything from mistakes.Experience was my teacher. I think I would have taken a professional degree at the early stage of my career which would have given me a strong platform at an early stage.

Thoughts on leadership and management

As earlier said, leadership should not just be seen, but also be felt by everybody in the organization. A good leader is the one who manages to keep alive his traits and qualities even after his death and convert his physical absence into emotional presence.


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