CEO City

Shyam Daga

Delivering Reliable And Standard Information

Maximizing Long-Term Corporate Growth And Shareholder Value

The CFO has to come out from his traditional finance function to get a more holistic view of the business enterprise. A CFO must empathize and synchronize the organization goals along with his colleagues from marketing and production.

The CFO is in contact with the various investment bankers and other outside agencies. He must keep track of future developments; bring knowledge in the organization before the suitable forums and meetings.

"CFO has to come out from its traditional finance function to get more holistic view of the business enterprise"

The Future Of Forecasting

Find ways to create multiple cost and profit centers in all departments and make various people assume ownership and give their own budgets and estimates. The review of the same should be done on a monthly basis.

Driving Better Business Results

The CFO must be well aware of the high profit contributing products/departments within the company and should ensure prioritization of them accordingly by the company. Any new venture/initiative taken by the company should be viewed by the CFO in terms of payback period, cost benefit analysis and optimize the financing accordingly.

Budgeting For Innovation

Growth should not come at a cost of stress to the existing financial system. Risks can be taken on the basis of future expected cash flows and available surplus. The CFO should always keep an ‘X’ amount of money as revenue, available at call to meet any exigencies which should be in commensurate with the size and scale of the organization. 

Financial Transformations

The use of software analytics, business intelligence and dashboards, will be useful getting the timely information in a standard and reliable format.

Challenges Of The Indian Economy: Strategy-Setting, Financial Planning, And Risk Management
Keep conservative approach to business in these volatile times. Take as much risk as you can afford to lose.