Evolving To Be The Main Strategist Of An Organization

Maximizing Long-Term Corporate Growth And Shareholder Value

Technically, CFOs position itself is very strategic.  While playing their role of number crunching, they are exposed to the complete fabric of their organization.  It is very crucial for any CFO to understand the business of his organization very well and the industry scenario in which
his organization is operating.  The understanding of business, strengths and vulnerabilities along with the financials, would give a very good idea about the critical success factors for his organization. CFOs need to play their strategic role very tactfully.  While dealing with peers and the CEO, CFOs need to give them complete comfort that their role is only to enhance the business value.

"The changes in the economic scenario, be it be global or local; coupledwith political scenario andregulatory changes, has made forecasting very interesting"

The Future Of Forecasting

The business scenario has really become too volatile and dynamic to have a fixed forecasting.  The changes in the economic scenario, be it be global or local; coupled with political scenario and regulatory changes, has made forecasting very interesting.  It is imperative to have
forecast for better planning.

The best way to prepare forecasting is to consider all the possible scenarios which can be envisaged at the beginning. Look at the different variables having impact and arrange them in the order of greater to negligible impact on the forecasting. Then consider the most likely scenario for the final forecasting.  Once the forecasting is done, evaluating the actual scenario against the forecasted one on a regular basis is equally important.  The achievement against forecast would give the indications regarding required course correction by aligning actions with the changed business scenario.