CEO City

Prasanna Oke

Finance - The Power To Translate A Desire Into Reality

Maximizing Long-Term Corporate Growth And Shareholder Value

The current genration finance plays an important role in understanding the constraints and strengths of an organization and tries to leverage the outside world for the company. What finance needs are steps in with models that makes a structure for assets being lighter but without losing the need for meeting the aspirations and the dreams. Rather than a scorekeeper, finance in today’s world is a sounding board for the organization.

Driving Better Business Results

Finance plays the pivotal role of validating the vision and the thought process from a desire and a dream to reality.  Having said that, there has to be a flexibility and enablement to be created in the process and the interventions are to be done only when absolutely necessary.  A CFO and
his organization can help the business and the operations team in streamlining and fool proofing the process on an ongoing basis and set thresholds for exception supplemented by a periodic review process.

"Finance today is the sounding board for every organization"

Budgeting For Innovation

Budget Monitoring is very important and equally important is Project Governance and review which are key aspects that enables timely interventions rather than waiting for the event to happen. A CFO plays a vital role in keeping the tab on costs at every stage of the project with
appropriate decision points. Unexpected costs might surface but a CFO plays a critical part to rationalize other costs to create some compensating factors either pushing for additional  enefits or reducing costs in other areas. Unexpected costs do not mean non viability, but it may just be a temporary phase which with determination and monitoring can be overcome.

Financial Transformations

One major aspect which CFOs could focus on is analytics and dash boarding the entire critical parameters rather than waiting for the information to come in unconventional and inconsistent formats and lose time to make some reasoning out of it.  This will come at a cost but it will  take the organization more agile, watchful and aid speedier decisions.  Further, the SAS and Cloud computing gives the organization tremendous flexibility and market positioning at a relatively lower cost in the growth phase.

Challenges Of The Indian Economy: StrategySetting, Financial Planning, And Risk
Management


In the current economic scenario, organizations should be quick to notice and initiate actions based on triggers set in the system.  They also should be completely focused without much varied aspirations and with a prime focus of preserving cash as much as possible.  Cash
flow and ruthless performance monitoring, are in my view the best tools which will aid any organization.